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Social Media Marketing Manager

Washington D.C., DC, USA

Job Type

Full Time



About the Role

As the Head of Social Media Marketing at Happy Bud, you will be a key player in shaping and executing our social media strategy. Your role is instrumental in building and maintaining a positive online presence for our brand. Your responsibilities include:

Strategy Development:
-Develop and implement a comprehensive social media marketing strategy aligned with overall marketing and business objectives.
-Stay informed about industry trends, emerging platforms, and competitor activities to drive innovation in social media strategies.

Audience Engagement:
-Foster audience engagement by responding to comments, messages, and mentions promptly.
-Develop strategies to increase follower interaction, brand loyalty, and user-generated content.

Campaign Management:
-Plan and execute social media campaigns, promotions, and partnerships to drive brand awareness and achieve marketing goals.
-Collaborate with other departments to align social media campaigns with broader marketing initiatives.

Content Creation and Curation:
-Work with the Head of Marketing to oversee the creation and curation of engaging, relevant, and shareable content across various social media channels.
-Ensure consistency in brand voice, tone, and visual elements across all social platforms.

Analytics and Reporting:
-Utilize analytics tools to track, analyze, and report on key performance indicators (KPIs) related to social media performance.
-Make data-driven decisions to optimize content, posting schedules, and overall social media strategy.

Brand Advocacy:
-Cultivate relationships with influencers, brand advocates, and partners to amplify brand reach and credibility.
-Develop and implement strategies to turn satisfied customers into brand ambassadors.

Crisis Management:
-Develop protocols and strategies for handling potential crises or negative social media situations.
-Act swiftly and decisively to address issues while maintaining brand reputation.

Platform Management:
-Stay informed about changes and updates on social media platforms, adjusting strategies accordingly.
-Explore new and emerging platforms to expand the brand's social media presence.


Social Media Marketing Manager Requirements:

  • Minimum of 2 years of proven experience in social media marketing, with a focus on developing and implementing successful strategies.

  • Demonstrated ability to develop and execute comprehensive social media strategies aligned with business goals.

  • Proficiency in creating engaging and shareable content across diverse social media channels.

  • In-depth knowledge of major social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and emerging platforms.

  • Experience in utilizing analytics tools to measure and report on the performance of social media campaigns.

  • Proven ability to build and engage a social media audience, fostering brand loyalty and increasing follower interaction.

  • Knowledge of industry trends and emerging technologies to ensure the brand remains innovative and relevant.

  • Ability to collaborate effectively with cross-functional teams, including marketing, design, and content creation teams.

  • Creative mindset with the ability to think outside the box and generate innovative ideas for social media campaigns.

  • Ability to uphold and promote the values, mission, and vision of the brand through social media channels.

  •  Strong written and verbal communication skills with the ability to convey brand messaging effectively.

  • Efficient project management skills to handle multiple campaigns simultaneously and meet deadlines.

  • Ability to adapt to evolving social media trends and adjust strategies accordingly.

If you are a creative and strategic thinker with a passion for social media and a track record of driving successful campaigns, we invite you to apply for the Social Media Marketing Manager position at Happy Bud. Join us in revolutionizing cannabis culture and creating a vibrant online presence.

About the Company

Welcome to Happy Bud, where we are on a mission to revolutionize cannabis culture and create a haven for individuals to savor life's simple pleasures while embracing their authentic selves with joy.

We envision a world where cannabis is not just a product but a pathway to happiness, self-expression, and shared moments. Our team is dedicated to cultivating a culture that values authenticity, inclusivity, and the pursuit of happiness.

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